November 28, 2011
By Adam Bink
Hope everyone’s Thanksgiving was nice!
This ad is generating a lot of conversation:
Get Up is a multi-issue organization like Courage Campaign, but based in Australia.
Inevitable comparisons can be made to the No on 8 ads and the recent ads in Maine, although it is hard to connect with the viewer in just 30 seconds. That said, the format is certainly refreshing, and it’s the kind of ad that keeps the viewer from muting his or her TV.
What do you think?