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Get Up’s ad for marriage equality
November 28, 2011
By Adam Bink
Hope everyone’s Thanksgiving was nice!
This ad is generating a lot of conversation:
Get Up is a multi-issue organization like Courage Campaign, but based in Australia.
Inevitable comparisons can be made to the No on 8 ads and the recent ads in Maine, although it is hard to connect with the viewer in just 30 seconds. That said, the format is certainly refreshing, and it’s the kind of ad that keeps the viewer from muting his or her TV.
What do you think?
Having technical problems? E-mail equalityontrial AT couragecampaign DOT org for assistance!
26 Comments Leave a Comment
1.
Bob | November 28, 2011 at 9:43 am
Loaferguy, posted on the last link,,, a list of four things you can do to help get this ad on public t.v.,,,,,, hope he reposts here,,,, and would love to see this ad on public t.v. in everyones living room….
2.
Alan_Eckert | November 28, 2011 at 9:43 am
∞
3.
Gregory in SLC | November 28, 2011 at 9:50 am
since comparing to Maine ads…prefer the Australian on by far as shows regular people loving/supporting the happy couple… I think it "resonates with the choir" as we already accept these unions as normal and beautiful. I would be interested to see how someone struggling with the issue would react to the ad.
4.
Ann S. | November 28, 2011 at 9:56 am
§
5.
be4marriage | November 28, 2011 at 10:08 am
What is up? Ireland had the best gay marriage ad for years. Now Australia overtakes them with this phenomenal new ad. Why can Americans not get their act together and create a decent ad (or copy others)?
6.
Reformed | November 28, 2011 at 10:12 am
Does anyone have people in their circle that are on the fence or opposed that they would be comfortable showing this too and accertaining their reaction (and sharing same). If everyone is like myself, they dont have a lot of the opposed people who they actively discuss this with. And even fewer who are registered voters. It is supprising how many people dont register to vote because they dont want to be summonded for jury duty! I think encouraging voter registration along with any equality education activity is very important.
7.
Paul | November 28, 2011 at 10:17 am
It is a brilliant ad. It shows what marriage is about: love and commitment. It will likely not work to convince the religious right, but has a good shot of showing anyone with an open mind that same-sex couples share the same sorts of relationships as opposite-sex couples.
8.
Bob | November 28, 2011 at 10:39 am
There were further posts on the last thread,, re costs and money better spent etc,,, actually I hadn't really taken any of that into consideration,,,,, good points,,, and maybe someone can clarify those points,,,, I like the idea of liking this on facebook,, and e-mailing etc,, to bring attention to it,,,,, get it out there at least in that way,,,,
I do agree with Gregory, it's preaching to the choir so to speak,,, I live in Canada,,, we have marriage equality,,,, however,, this ad could still have huge educational value,,, for us….. if it's on your t.v. we see it….. after the law changes we can still work on hearts and minds,,,,,,, this ad has appeal on deep emotional levels,,,,
9.
Kathleen | November 28, 2011 at 10:41 am
"Get Up! spent a whopping $31,000 on the winning bid for a dinner with the Aussie PM at a charitable auction in June. Five months later, Prime Minister Gillard has refused to meet with the winning couples, even though the auction stipulated that a date was to be set within two weeks."
http://unicornbooty.com/blog/2011/11/28/australia…
10.
Marko | November 28, 2011 at 10:41 am
"Inevitable comparisons can be made to the No on 8 ads"
Sorry, but the Australian ad is a hundred times better in just about every aspect. It it creative, beautifully shot and so touching, while the Maine ones look cheaply made and scripted and don't show actual gay people.
11.
Ronnie | November 28, 2011 at 10:42 am
Subscribing & sharing……….
- Chaz Bono Proposes to Girlfriend: http://www.towleroad.com/2011/11/chaz-bono-propos…
- Christopher Sieber Marries Partner Kevin Burrows: http://broadwayworld.com/article/Christopher-Sieb…
(me) Congratulations to both happy couples…… ; )
- Can the U.S. Government Recognize True Love? Married New Yorkers, Brandon and Luke, Join Fight Against DOMA: http://www.stopthedeportations.com/blog/2011/11/c…
- A Lone Activist Crusades for Change in Cameroon
Civil rights attorney Alice Nkom is in an isolated fight for the west central African nation's vulnerable gay community.: http://www.advocate.com/Politics/A_Lone_Activist_…
- &….. Video Description: "Hundreds of participants from the lesbian, gay, bisexual and transgender communities marched through the capital city of New Delhi on Sunday to celebrate India's annual Gay Pride march. (Nov. 27)"…… <3…Ronnie:
[youtube RMdw90aPOSg http://www.youtube.com/watch?v=RMdw90aPOSg youtube]
12.
John | November 28, 2011 at 10:44 am
Compare this ad to the dreadful Prop 8 one of Mormon missionaries rushing into a house and tearing things up. It's mindboggling how hamfisted US advertising has been.
13.
be4marriage | November 28, 2011 at 10:46 am
I have to believe that GetUp did at least a few focus groups with the ad and possibly others. You'd be surprised at how many ads like this ultimately never leave the cutting room floor because the focus groups don't respond well to them.
14.
Fr. Bill | November 28, 2011 at 10:48 am
The Australian ad speaks to the heart and has gay people living real lives with family and friends. It draws you in and you identify with the gay guys as fellow human beings. As noted, it won't change the religious right wing-nuts but will be very effective on the non-committal middle.
The Maine ads speak to the head. Gay people are totally absent and instead are talked about. The audience isn't asked to identify with gay people but instead with straight talking heads. I don't think these ads will have a strong effect on anyone.
15.
Sam_Handwich | November 28, 2011 at 10:54 am
From what I've gathered on other threads, this ad is far too complex and fast-paced for the simple forestbillies of Maine, for whom homegrown footage of pastors on sofas provides endless amounts of stimulating philosophical rumination.
16.
Gregory in SLC | November 28, 2011 at 11:10 am
My hubby has family in Australia and we've been quite amazed/annoyed at Gillard's shenanigans!
17.
Bob | November 28, 2011 at 12:01 pm
well said Sam,,,, I agree,,,, what I really love about this ad iis it's potential to strike terror into the hearts of NOMBIES,,,,, they already warn their sheep about the influence of media, t.v. to portray sinful lives, and make that look acceptable,,,,, I like Fr. Bill's post about speaking to the heart,,, that really confuses NOM
18.
Reformed | November 28, 2011 at 12:06 pm
I guess the "traditional" def of marriage will have to be updated yet again. Marriage is the union of one human who was of the male sex at birth and one or more other humans who were of the opposite sex at birth except in the case that the sex at birth was ambiguous in which case Marriage is limited to the approved combintions set forth by the Catholic Morman echumincial council's edict which lists the results of their theologically approved algotithm that assures that the wighted averages assinged to the known sexes at birth to the unknown sexes at birth in any marriage is statistically guarenteed to assure that the ratio of females in a marriage to males in a marriage does not exceed 1 to 1 or more. So called marriages that do not pass the theolistical standard are not marriages, but such marriage can be brought into conformity by adding one or more partners until the ratio of females to males (males being 1.99 or less) is brought to a level that avoids the appearance of evil.
Just the kind of thing that is only a problem if you refuse to separate church and state and attempt to prevent two adult humans who wish to be married to each other from doing so.
19.
Marta | November 28, 2011 at 12:50 pm
Here's the page for the facebook group that's trying to get the ad on the air in the United States: http://www.facebook.com/#!/itstimeequality
They're not collecting $$$ to air it yet, just building support, but I think that's the eventual plan.
20.
Seth from Maryland | November 28, 2011 at 1:22 pm
yea, that group yesterday said they have goten in touch with GET UP! campaine and looks like they very interested making some of kind deal to allow the ad to run in the USA,
21.
Seth from Maryland | November 28, 2011 at 1:30 pm
news.advocate.com
GetUp! in Australia released a commercial on Thursday from the perspective of one half of a gay couple in love. It builds to the big moment that they want legalized — a proposal to get married. Polls in Australia show support for marriage equality has increased to almost two-thirds of voters.
22.
Johan | November 28, 2011 at 2:46 pm
as I have said in another thread, the Maine ads treat us like lepers.
23.
Josh | November 28, 2011 at 4:33 pm
Loved the video too!! I hope this type will be shown in NC and MN and everywhere marriage equality is put up to an unconstitutional vote. Instead of talking about rights, it shows the highs and lows of relationships and the happiness and love that the two show to each other. Most anyone can relate to that and hopefully get a new perspective on this issue.
24.
DaveP | November 28, 2011 at 6:44 pm
That video is now at two million hits and the graph shows no sign of slowing down. And the 'likes' continue to outpace the 'dislikes' by a 20 to 1 margin.
25.
Jon | November 29, 2011 at 1:28 pm
I think it's powerful. I'd like to see it air.
26.
Rick | November 30, 2011 at 7:51 pm
I have totally done that with my flip flop LOL
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