December 24, 2010
By Adam Bink
Like Jeremy Hooper, I liked the video but wasn’t thrilled about (a) the strategy of using kids (b) how the video would present to the movable middle. I think some tactics are meant for rallying the base and exciting marriage supporters- which this clearly was and did- while others are not. There wasn’t much in the video about responsibility, commitment, equality, or other messages shown to be effective to persuading open-minded non-equality supporters. You can’t argue with raising $200K, but I might have tweaked how it was done a bit to appeal universally.
On the other hand, like Jeremy, I think NOM using kids to attack the use of kids is, well typical. And for all the concerns about the FCKH8 video, raising cash off this is far worse. As you know from my writing around the NOM bus tours, I’m never one to stay away from confrontational tactics, so if NOM is going to take this and use it in the way we all knew they would, it only further drives me to kick their butt in 2011.
What do you think of it all?